Copywriting for Fitness Service: Valley Yoga Center
Valley Yoga Center is a local fitness studio that offers personalized stretching exercises in a group class format that alleviates stress and builds core muscles. The priority was to get the brand tone correct. I chose the language for the landing page that resonates with the yoga center's client base. It expects faithfulness to Mindfulness Yoga and its adherence to Buddhist teachings on healing, spirituality, and meditation. The biggest challenge for me was writing the button CTA. I chose the word "Explore Classes" as it is a powerful call to action that is simple yet specific.
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Hello Jeff, nice work on this fitness copywriting project! The visual composition is appealing and the copy resonates well with the yoga center's brand. However, there's an important accessibility issue: the white text on gray background has insufficient contrast, making it hard to read. According to WCAG standards, body text needs a 4.5:1 contrast ratio and headings need 3:1. You can use Figma plugins or tools like WebAIM's contrast checker to verify and improve this!
The headline does a good job of grabbing attention, and the CTA is clear, but the content in between feels like it is missing something.
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