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My aim for the Warm House checkout flow is to make it feel as effortless and reassuring as possible.

I really wanted to create a smooth, minimalistic and intuitive experience that reduces any friction and gives users the confidence to complete their purchase. I focused on designing each step in a way that guides users naturally, while using microcopy to add helpful context and build trust.

Step 1: Cart

When I designed the cart page, I kept in mind that users need a clear overview of their order. So, I made sure to include product image, name, quantity, and price upfront, along with a total cost summary.

I used "Purchase" button. And to ease any doubts, I included microcopy like “Easy Return”, “Privacy Policy” and "Worldwide Shipping" just below, reassuring them that they're making a safe, risk-free decision.

Step 2: Address

In the address step, I wanted to reduce any hassle for the user. If they're logged in, the address fields auto-fill, but they can still edit it easily. There is a progress bar at the top, so they know exactly where they are in the process. It’s all about making them feel in control and aware of what’s coming next.

Step 3: Payment

Payment is where trust really matters, so I made sure to display secure options clearly, with recognizable logos like Visa and MasterCard.

I added security icon and used reassuring language like “We don’t store your payment details,” which I know are key to making users feel comfortable.

Step 4: Confirm

To make users feel even more at ease, I included microcopy like "You can review or cancel your order within 24 hours."

They’ll see a personalized confirmation message with the order number and estimated delivery date, so they feel reassured that everything went through successfully.

Conclusion

I wanted this checkout flow to feel natural, supportive, and secure for users. By reducing effort, giving real-time feedback, and providing reassuring microcopy at the right moments, I think this design will help build trust and keep users moving through the process with confidence, leading to fewer abandoned carts.

Changes

+ Added a "Go Back" button in key steps of the user flow, ensuring easy navigation and a seamless user experience.

+ Updated the navigation bar for better clarity and intuitive access to main sections, improving usability.

+ Displayed two products in the cart, ensuring a clear and organized view of multiple items within the design.

+ Changed the "order summary" to differentiate it from other elements, making it easier for review purchase details.

Checkout Page for E-Commerce Platform - Warm Home 1

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Reviews

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Hi Ipek, good job on the showcase!

I can see your serious investment and effort in the description of the showcase, showing your aims and how you integrate the ideas into the design.

These are the things I love:

  • Clean design with good font selection and proper typography hierarchy
  • The primary/secondary buttons are well crafted with good colors and contrast
  • A nice touch on using progress tracker to indicate where the user is on the journey of checkout

On the other sides, these are some suggestions that I hope you could take into consideration:

  • The top navigation could be improved. At the moment, there's a large white space on the top left corner which is the first place the user to look at. Furthermore, are the menus of "search", "cart" and "favourites" still necessary when the user is already in the cart/ checkout page?
  • The content inside the yellow band of progress tracker should be centered aligned in height
  • I wonder if there are two products or more, how is the "Order Summary" section display? In the current layout, it seems to be showing for each horizontal line of the product
  • The discount code should be group into the section of "Order summary" instead of in "Amount" column?
  • There's no "Back" navigation in the later steps that could be potentially the obstacles for editing the incorrect information.

I think taking a step back to a more low-fidelity wireframe and thinking of more real-life use cases (more products, multiple discounts, different payment methods,...) would help you with greater improvement.

Great efforts anyway. Look forward to see more works from you in the future 😉

Thank you so much for your thoughtful feedback, Nguyen Vu An! They’re incredibly helpful, and I’ve already started making adjustments based on your feedback. Feel free to check out the updated version when you have a chance, and I’d love to hear any further feedback you may have. 😊

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