Qualitative Research Exercises
Explore hands-on “Qualitative Research” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
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User research
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User testing
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User interviews
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Heuristic evaluation
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How many participants do you need?
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User interviews
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Contextual inquiry
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Card sorting
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Other empathy map formats
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Cultural probes & diary studies
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Competitor analysis
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Ethnography
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In-depth interviews
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Surveys
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Content audits
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Debriefing users
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Use affinity mapping
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How personas fit into the design process
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What are experience maps?
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Prepare your research questions
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Analyze card sorting data
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Usability testing
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Do a thematic analysis
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Participatory design
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Mapping the competition
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Four seconds of silence
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What is a service blueprint
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High-level maps
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Phases
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Jobs to be done
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Specific users, scenarios, and goals
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Limit the number of personas you use
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Open vs closed card sorting
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Purpose of card sorting
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What are user journey maps?
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UX personas vs marketing personas
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The 5-step process to create an empathy map
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User mental models
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Hypothesis vs research
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What to include in a persona
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Defining user stages
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Moderated vs unmoderated card sorting
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Identify patterns to create your personas
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Set the stage and build rapport
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Current vs future
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Users sort topics
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List your cards
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Purpose of a discussion guide
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Why empathy maps are important
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