User interviews

A user interview is a one-on-one session between an interviewer and a user. The main objective is to gather valuable feedback and insights about the product or to delve into the problem space. In a user interview, participants are typically questioned about their habits, behaviors, needs, and thoughts.

These interviews can be conducted at any stage of the design process since they help obtain qualitative data on user sentiments and opinions regarding an existing or potential product or service.