<?xml version="1.0" encoding="utf-8"?>
Open full project

Waze is a highly popular navigation app that provides real-time, user-generated updates on traffic conditions, road hazards, speed cameras, and alternative routes. With millions of active users worldwide, Waze stands out for its community-driven features, such as the ability to report traffic incidents, receive alerts, and use voice-guided navigation. The app’s playful and friendly personality sets it apart, often featuring customizable voices and themes to make the driving experience more enjoyable.

In this case study, we explore how we transformed Waze's standard icon set into a festive, Halloween-themed design while maintaining the app's core functionality and user-friendly experience. Our primary goal was to enhance the user's interaction with a playful twist, adding seasonal delight without compromising usability. We aimed to ensure the icons stayed consistent with Waze's familiar, approachable style, allowing drivers to navigate safely while enjoying the Halloween spirit. Through this redesign, we balanced spooky visual elements with recognizability to deliver a cohesive, themed experience that surprises and delights users, all while preserving the intuitive nature of the Waze interface.

🎃✨

Share your insights — leave a project review and help others grow their skills

Reviews

30 reviews


Hi Elene, love everything about your project: icons set, presentation, description, colours! 🌟

In general, I am curious about few things:

  • Is there any reason to have mixed icon style in the navigation bar (even in the real product)?
  • I noticed that in the description you've wrote "In this case study, we explore...", so I am wondering how big was team, who did this amazing design?

Great work and cute icons!

/Yuliia


I loved the way you thought about changing iconography in an app that exists and is recognized.

I would love to see how this can evolve from each to accessibility. Excellent work, very interesting approach.


Thank you Elene for this submission!

The simplicity and clarity of your decisions make this project my number one choice.

It would be unfair if I even try to find something that is not right here!

Hat off, Elene!

Great vibes!


Congratulations on this fantastic project, Elene!

It is not only fun and creative, but also you presented it in an organized, clear, and beautiful way.

I haven't been using Waze in a while, but your project reminded me of how this navigation app stands out by allowing users to make a difference and by its playful and friendly experience. Now I want to install it again!

A project like this engages users because we like good surprises and variable rewards. Especially when they make sense, each character has an explanation, it's not random.

5 stars!!


Fantastic work on your project! I love how you creatively adapted the icons and added a personal touch with the Halloween theme—it really brings the design to life. Your attention to detail, especially in maintaining clarity and consistency, shines through. It’s impressive how you’ve thought about both the brand’s recognition and usability. Brilliant work! 


Wow, Elene! Congratulations on this fantastic project! It’s super fun and creative, and you presented it in such a clear and beautiful way.

I love how you personalized the logo with a Halloween theme—it’s such a cool touch! All the icons look amazing, too. I do have a little concern about the usability of the report icons, especially since users might be using them while driving. It’s important that those icons are really easy to spot quickly. Keeping the background color consistent as a clue is a smart move! It helps users know what to look for, which is awesome.

Overall, you’ve done an incredible job! Just think about making those icons super recognizable, and you’ll take this design to the next level. Keep up the great work!


you did a great job i like it!


Elene, this is a fantastic example of combining creativity with usability. I really appreciate how you managed to keep Waze’s core functionality intact while introducing a playful, Halloween themed twist.

The icons feel fun and festive but remain clear and recognizable, which is not easy to achieve. Your attention to balancing visual delight with user safety shows strong design maturity.

This redesign is both engaging and thoughtful, reflecting a deep understanding of the brand’s personality and user needs.


Elene, your playful Halloween icons are super fun and well-presented—just be mindful of keeping key navigation icons instantly recognizable, and overall you did a fantastic job bringing Waze’s personality to life!


I was very impressed by your case study. So professional. You can definitely tell you put a lot of effort on it and the result is incredible. The icons are also lovely. You did an amazing job. Congratulations! :)

Thank you, Camila!

429 Claps
Average 4.7 by 92 people
5 claps
4 claps
3 claps
2 claps
1 claps
<?xml version="1.0" encoding="utf-8"?>