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AppJusto: A Fairer Food Delivery Platform

Project Overview

AppJusto is a food delivery platform aimed at transforming the way restaurants, couriers, and customers interact within the ecosystem. The mission of the project was to create a fairer, more transparent system for all parties involved, particularly focusing on reducing the high fees often seen in the industry and offering better conditions for delivery personnel.

Decision-Making Process and Rationale

  1. Understanding the Problem The food delivery market is dominated by large players that often charge excessive fees, leading to dissatisfaction among restaurant owners and delivery couriers. During the discovery phase, research indicated that many of these stakeholders felt trapped in a system that was both financially unsustainable and lacking transparency.
  2. Rationale: The key decision to build AppJusto was grounded in addressing these pain points. The founders wanted to give more control to restaurants and couriers by reducing fees and increasing transparency around payments.
  3. Customer and Stakeholder Insights Research was conducted through surveys and interviews with restaurant owners, couriers, and customers. Feedback indicated that:
  • Restaurant owners were frustrated with high commission rates that cut into their already slim profit margins.
  • Delivery couriers often felt exploited, with unpredictable pay and poor working conditions.
  • Customers were increasingly aware of these issues and were open to switching to a more ethical platform.
  1. Rationale: This data shaped the decision to develop a platform that would cater to these core needs—lower fees for restaurants, fair wages for couriers, and ethical consumption options for customers.
  2. Designing the User Experience Based on the insights, the user interface was designed with a focus on simplicity and ease of use. The platform had to cater to three main user groups—restaurants, couriers, and customers. Each user journey was carefully mapped out to ensure that the experience was seamless, intuitive, and efficient for all parties.
  3. Rationale: The goal was to minimize friction in the user experience and ensure that each user could quickly accomplish their goals—whether placing an order, accepting a delivery, or managing their restaurant on the platform.
  4. Core Features and Functionality The app included several key features designed to solve the identified problems:
  • Low, Transparent Fees: Restaurants were charged a flat, low commission fee, which was displayed transparently on all transactions.
  • Fair Pay for Couriers: Couriers were shown exactly how much they would earn for each delivery before accepting the job, offering transparency and control.
  • Customer Awareness: The platform also highlighted its ethical stance to customers, promoting the idea of fair treatment for all involved in the delivery process.
  1. Rationale: These features were crucial in building trust among users. The transparent pricing model and fair pay structure were designed to differentiate AppJusto from other competitors in the market.
  2. Iterative Testing and Refinement Once the prototype was built, the app went through multiple rounds of user testing. Feedback from restaurants, couriers, and customers was gathered and implemented in subsequent iterations to refine the overall experience.
  3. Rationale: Continuous testing was essential to ensure that the app met the needs of its diverse user base and could handle real-world scenarios smoothly.
  4. Launch and Marketing Strategy The beta version of AppJusto was initially launched in a small market to gather further feedback and fine-tune operations. The marketing strategy emphasized ethical business practices and the platform’s commitment to fairness and transparency.
  5. Rationale: This strategic approach helped the platform gain traction among early adopters who were looking for an alternative to traditional delivery services. The marketing focused on creating a sense of community and shared values among users.

Conclusion

The success of AppJusto was grounded in its user-centered design and its focus on solving real, industry-wide problems. By aligning the needs of restaurants, couriers, and customers with the core values of fairness and transparency, the platform was able to carve out a unique position in the competitive food delivery market. The decision-making process was heavily based on user research, continuous testing, and a commitment to ethical business practices, ensuring that AppJusto delivered value to all its stakeholders.

Tools used

Figma
Google Forms
Miro
Adobe Photoshop

Topics

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