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Universal Tax Professionals (often abbreviated as UTP) is a U.S.-based tax and accounting firm that specializes in assisting American citizens and Green Card holders living abroad. I created a new look and feel of the website as a revamp for the old one making it more readable, intuitive, that includes user experiences and making it more professionally inclined to other competitors online and in the industry.

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Your hero section works well and the photography is excellent - really professional shots integrated smartly into the composition. Just watch those background blurs for contrast issues with overlaid text.

The main problems are consistency issues. Your buttons are all different styles, some rounded, some square, various sizes. For a serious tax firm, stick with one square button style throughout. It feels more professional and trustworthy.

Your arrows are inconsistent too. Different styles and directions without logic. Use simple up/down( or plus and x) arrows for accordions, consistent right arrows for navigation. Every arrow should have clear purpose and matching style.

Too many background color changes make scanning difficult. Limit to two or three background variations maximum so users can focus on content instead of visual shifts.

Some sections have too much text density. Break up paragraphs, increase line spacing, and add more breathing room between sections.

You've got strong design instincts and the visual foundation is solid. Focus on creating a simple design system with consistent buttons, arrows, and spacing rules. Once you nail the consistency, this will feel much more polished and professional. The core design thinking is there, now just tighten up the execution.


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