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As the product designer for a therapist specialising in hypnotherapy and holistic care for women, I created a typography system that reflects her brand values of calm, trust, and professionalism.

I chose Playfair Display for its elegant and refined headlines, Lora for its warm and highly readable body text, and Inter for its clean and accessible UI elements.

This combination ensures the website feels sophisticated yet approachable, supporting a welcoming and supportive client experience.

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Reviews

2 reviews


So comforting and grounded 😌 the earthy tones and choice of typefaces really reflect the brand values beautifully.

I do wish there were more UI examples to show how this typography system carries through across the experience. Would love to see it in context, how does it hold up in actual layouts, forms, or mobile?

Hey Seth, thank you for the feedback! You are right, and your suggestions are very valid. I didn't mention that it is still a work in progress (just kicked off the project). I recently completed the Typography course here at UXcel and wanted to put it into practice. I hope to come back and update it:))))
Looking forward to it!

Impressive and good start. But at the same point I can't see the detailed of typography rule of use. This is crucial item.

I hope you can open pinterest to get more idea about how brand guidelines looks like. Nice katerina!

Thank you, Adi! I will be updating the project because it is still a work in progress, and I am waiting for the main copy so I can edit and match. I was thinking of creating a presentation for the client with 'tone, language use, imagery' to be used as guidelines, also for social media. Is this what you mean? Thank you again for the feedback :))))
Of course my friend! That's my point.

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