Social Dinning Platform
Goal of the Screen
The primary goal is to guide users through booking a dinner with minimal friction while allowing customization (budget, add-ons, and discounts).
UX Decisions & Design Choices
Visual Hierarchy & Layout
- Clear Sectioning: Information is structured in small, digestible chunks to avoid cognitive overload.
- Progressive Disclosure:
- The date selection is clear and easily accessible.
- Budget selection is emphasized.
- Add-ons and discounts appear only after choosing the budget, keeping the interface clutter-free.
- Typography:
- Headings use bold fonts for immediate scannability.
- Descriptions use a lighter weight to guide focus.
- White Space:
- Enhances readability by reducing unnecessary elements.
- Allows the most crucial elements (buttons, toggles) to stand out.
Psychological & Behavioral Design Principles
- Hick’s Law (Minimizing Choices)
- Users only focus on the essentials (date, budget, add-ons), reducing decision fatigue.
- Fitts’s Law (Touch Target Optimization)
- All interactive elements (budget buttons, toggles, CTA) are large enough for easy tap interaction.
- Cognitive Load Reduction
- Minimal distractions and progressive disclosure ensure a smooth decision-making process.
- Social Proof & Value Perception
- The emoji-based microcopy (💖, 🥂, 🛒) makes the experience friendly and approachable.
This design is well-structured, minimal, and intuitive. It balances usability with delight, ensuring users feel in control while making choices. Minor enhancements can further improve conversion rates and engagement. 🚀
Tools used
From project brief
Topics
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Reviews
2 reviews
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