Selling new cars through app

It's great to see that your market research has included both car brand websites and seller platforms. This approach adds valuable insights.

The UI design, along with the use of colors and imagery, is well-balanced and adds a premium feel, enhancing the overall user experience.

Thoughts:

I’m curious to learn more about the use case here. For example, comparing specific car features like engine specs, ground clearance, and boot capacity online can provide concrete value to users, as these metrics are easy to understand and imagine. On the other hand, elements like seat comfort, cushioning, and interior noise are more sensory experiences, which can be challenging to fully convey through numbers alone. It’s worth considering how users interpret this kind of data and the role it plays in their decision-making process.

One point to reflect on is the infrequency of car purchases. For many people, buying a car is a significant, one-time investment, unlike other products that are purchased more regularly. While I agree that online paperwork and documentation make the process smoother (a great use case), the absence of physical touchpoints—such as experiencing the car firsthand—might leave some users feeling unsatisfied.

During research, we may discover valuable insights into current user behavior, which can guide different paths to problem-solving. Whether that involves enhancing the existing solution or creating something entirely innovative, it’s essential to maintain context and work within the boundaries of the user’s thought process.

You’ve put in a great effort here, and I’d like to hear more of your thoughts on this!