Push Notification Design for E-Commerce Platform

 E-commerce platform

Thorne is an e-commerce platform focused on personalised, scientific wellness. Their mission is to empower individuals to live healthier, longer lives by providing personalised test kits, health insights, and supplements.

Thorne’s communication emphasises:

• Scientific precision: Trustworthy and evidence based language.
• Empowerment: Encouraging users to take control of their health.
• Clarity and accessibility: Easy to understand guidance without over complicating concepts.

Push notification messages

Reminder for Results

• Headline: Your results are ready!
• Body: Check your personalised insights and see what your body needs. Tap to view your report now.

Special Offer

• Headline: New offers for your wellness goals!
• Body: 20% off supplements just for you! Act fast, only until Friday.

Heath Tip

• Headline: Today’s Health Tip Is In!
• Body: Discover a science backed way to boost your energy. Check it out now.

Subscription Reminder

• Headline: Don’t Miss Your Refills!
• Body: Your supplements are running low. Refill now and keep your health on track.

Rationale

Each notification is easy to read and understand at a glance. Titles are direct, immediately signaling the purpose of the message. The body text complements the title, providing just enough detail to inform and motivate without overwhelming users.

Notifications are designed to resonate with users by addressing their needs, preferences, or behaviors. For example:

• The reminder for test results emphasizes the value of their personalized insights.
• The subscription reminder ties into the user’s health routine, making it relevant and actionable.

They are also designed to not only drive immediate action but also promote long term engagement. By providing value (e.g., health tips, exclusive offers), they reinforce Thorne’s commitment to empower users through actionable insights.

Guidelines

All push notifications were designed to comply with iOS’s character limit of 178 characters, which allows for approximately four lines of text, including the title and body. Each notification has a concise title (fewer than 50 characters) and a body that remains within the remaining character count.