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Project Title:

Pricing Page Design for ProTasker SaaS Platform

Overview :

The project focuses on creating a clean, engaging, and conversion-optimized pricing page for ProTasker, a SaaS platform offering project management solutions with four tiers: Essential, Business, Professional, and Enterprise. Each plan is crafted to support users from freelancers to large organizations, with features tailored to meet varying levels of project management needs.

Objectives:

  1. Clear Plan Structure: Present each pricing plan in a visually clear, comparable format to guide users toward the best option for their needs.
  2. Conversion Optimization: Use strategic design and copy to encourage sign-ups, highlighting the value of each plan.
  3. Responsive Design: Ensure seamless usability across devices, particularly optimized for desktop viewing.
  4. Key Feature Highlights: Each plan will outline five core features, allowing for easy comparison and quick decision-making.

Target Audience:

ProTasker’s pricing page is aimed at a diverse audience, including freelancers and small teams (Essential), growing businesses (Business), advanced teams needing detailed insights (Professional), and large enterprises requiring custom solutions and high-level support (Enterprise).

Conclusion

The development of a pricing page for ProTasker is a critical step in enhancing user engagement and driving conversions. By clearly outlining the features and benefits of each pricing tier—Essential, Business, Professional, and Enterprise—we aim to cater to a diverse audience with varying project management needs.

Tools used

Figma
Adobe Illustrator
Adobe Photoshop

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Reviews

1 review


The design is great, popping out one card provides the sense of scarcity and also adds some anchoring effect.

Some suggestions:

  1. The contrast of the buttons is quite low and is not readable right now. especially the white cards.
  2. The toggle switch shows that you are currently showing the pricing plan for the "Annual model" and it also has some discount. You are not showing what should have been the actual price that adds a bit confusion.
  3. Avoid widow texts like you have in the Business Card. (a widow is a single word or very short line of text that appears alone at the end of a paragraph or column)
  4. It would be great if the boundary of the cards are a bit popped out because right now, I cannot distinguish where the card ends horizontally.

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