Product Catalog Mb

E-commerce Catalog & Product Page: Design Rationale

This mobile e-commerce design was driven by a core philosophy: maximize user efficiency and place the product at the center of the experience, especially in a visually-driven category like sneaker

1. Catalog View: Efficiency and Focus

My primary decision for the catalog page was maximizing scan speed and quick action:

• Focused Grid Layout: I opted for a clean, consistent grid that prioritizes the Product Image, Price, and Ratings at a glance. This layout is crucial for fast visual comparison, which is essential when browsing multiple similar products.
• Quick Conversion: The prominent Quick-Add Button (+) on the product card was included to enable instant adding to the cart, shortening the path to purchase and catering to repeat users who know what they want.
• Accessible Filtering: Key brand names (Nike, Puma, etc.) were deliberately placed as prominent horizontal filters at the top. This design choice removes the friction of opening a separate menu, making core navigation immediate and intuitive.

2. Product Details: Clarity and Trust

The detailed product page was structured to build trust and simplify the final decision:

• Visual Priority: The entire top section is dedicated to the product image and its core identifiers (Name and Star Rating), establishing clarity and credibility immediately.
• Structured Content: Product data (Description, Model info) and selection options (Size/Color) are placed within organized, scannable cards. This prevents information overload and ensures users can easily find specific details.
• Thumb-Friendly Controls: Size and color swatches/buttons were designed to be large and clearly selectable, optimized for mobile thumb interaction to reduce errors.
• Persistent CTA Bar: The "Add to Cart" button is placed in a fixed bottom bar, ensuring the final conversion step is always visible and readily accessible, regardless of how far the user has scrolled through the product description.