Pricing Table

When designing this pricing page, my main focus was on clarity, usability, and conversion optimization. I wanted to create a structured and visually appealing layout that helps users quickly understand their options and make a decision with confidence.

1. Design & Layout Decisions

I chose a three-tier pricing model (Basic, Professional, and Enterprise) to accommodate different user needs. Each plan is displayed within a card-based structure, making it easy to compare features at a glance. To guide users toward the best value, I highlighted the Professional plan as "Popular," leveraging social proof and psychological nudging.

2. Color & Typography Strategy

• I used a consistent green theme to convey professionalism and trust while maintaining a clean, modern look.
• The dark green for the Professional plan and CTAs creates a focal point, subtly encouraging users to consider this option.
• The typography is simple and highly readable, ensuring effortless scanning and comprehension.

3. UX & Conversion Optimization

• Clear CTA Placement: The "Get Started" buttons are prominent, making it easy for users to take action.
• Billing Toggle: The “Monthly Billing / Annual Billing” toggle provides flexibility, catering to different purchasing behaviors.
• Feature Breakdown: Each plan clearly states its benefits, helping users make informed decisions without confusion.

4. Psychological Triggers & Pricing Strategy

• Anchoring Effect: Placing the Enterprise plan at $40 makes the $19 Professional plan feel more reasonable and attractive in comparison.
• Logical Pricing Structure: The progression from Basic to Enterprise follows standard SaaS pricing logic, making it feel familiar to users.
• Emphasizing Value Over Cost: Instead of just displaying prices, I structured the page to highlight the features and benefits users will get.

5. Accessibility & Responsiveness

• The design ensures a mobile-friendly experience, adapting seamlessly to different screen sizes.
• High contrast and clear CTA buttons improve readability and usability for all users.
• Minimal distractions keep the focus on decision-making, reducing friction in the signup process.