Parmonic - AI Video Automation Platform

I think your pricing plan page is minimalist, clean, and easy to scan. Despite aiming to encourage users to choose the plan that benefits your company the most in the long run, you do so in a gentle manner and I don't feel pressured. Well done!

Hey Gennadiy,

Great job on the pricing page design! I love the color usage on the popular plan—it really stands out and follows good pricing plan patterns.

Here are a few areas for improvement:

• The other two plans would benefit from subtle outlines and perhaps some drop shadows. The bold outline currently doesn't fit the rest of the site, especially since we're only viewing the pricing page.
• Consider using a display font with more personality, similar to the one in the logo, while keeping the Inter font for the body text. Also, reduce the line height since we're working with a larger font size.
• There's potential to enhance the decorative elements in the background. It's not a major issue but worth exploring.
• Ensure the pricing autolayout's alignment is set to baseline, as we're dealing with text. This may depend on factors like line height differences, but it's worth trying.
• As a suggestion, at this breakpoint, set the card widths to around 400px to balance the height, as they currently appear too tall.
• The purple color for the Nav CTA and login button fails the accessibility score. Use Figma plugins like "Use Contrast" to check this. It works well on the dark purple background, though.
• For an additional layer of UX, consider adding a toggle for a yearly plan. This isn't mandatory but can be beneficial for users who prefer yearly billing.

Aside from the adjustments mentioned above, this is solid work.

Cheers!

Your project demonstrates seamless integration of various design elements and functionalities. The consistency and fluidity across different sections of the interface provide an excellent user experience. Outstanding job on creating a cohesive design!

Your pricing page design is well polished. The content is concise and informative in line with product owner's goal. Visual look and feel reveal the brand identity. CTAs are prominent providing ease of use for users. The "popular" tag in Pro Plan card is well-considered in terms of promoting the plan while adding interesting visual cue.

Yes, it would be better to add a checkbox in front of "Everything ..." creating more consistency.

All in all, this is a great design.

As mentioned in the previous comments, nice work on staying consistent with the current brand style with visual improvements to the pricing cards. The highlighted ‘popular’ section looks great!

Some things that stood out to me that you could consider reviewing and adjusting are:

• The main navigation of the page - not sure why this has changed from the current site, for example ‘For’ link is extremely vague and confusing (keep the original navigation structure if you feel you can't improve on it).

I know you have followed the current brand colours but as someone also has mentioned the white text on the light purple button doesn’t meet accessibility standards. So, this would be a great chance to improve/refine the current style and document why this change needed to be made.

The heading and subheading are a little repetitive (could improve with something like: 

• Title: Find Your Perfect Plan 
• Subtitle: Discover our pricing options tailored to meet your unique needs

The Basic plan checked list items look odd (as they start above the adjacent ones). The simplest resolution to keep the horizontal line of sight balanced would be to add a check to the ‘Everything in…’ as mentioned by others.

The copy for the suggested target audience below the plan names needs to be more defined, small companies might want features in the Pro plan but are suggested that the Basic plan is the option they should choose. 

Better descriptions would help with decision-making, i.e: 

• Basic plan – Perfect for creating engaging content effortlessly
• Pro plan – Ideal for advanced collaboration and enhanced capabilities

Is ‘Get Started’ the best CTA copy for this kind of SAAS app? Think of other alternatives that might be more persuasive like ‘Start Creating’.

Chance to add some interactivity to the design (as mentioned in the brief) 

• Consider adding a toggle switch above the cards to filter the plans (e.g., monthly vs. yearly pricing with highlighted savings).

Hope the points above can help you to think further about ideas and ways for improvement.

The only thing I'm not sure is the green color on white background. It should be checked if it faces accessibility standards or not. Other than that it seems so clear. Well done.

Hello Gennadiy, your design shows a clear strategic vision, and I appreciate how you're thinking about user psychology and business goals together. Highlighting the Pro Plan as the sweet spot is smart pricing psychology, and your rationale about mutual value is spot-on.

The playful, colorful mood works well for making a potentially dry pricing page feel approachable. Your decision to streamline feature lists makes sense, especially since you're planning to add a detailed features block below the cards. Keeping the cards concise while providing comprehensive information elsewhere is a solid approach that maintains scanability without sacrificing depth. If the full feature list isn't too extensive, you might also consider a progressive disclosure pattern directly on the cards, but given your plan for the additional block, the current direction feels right.

Overall, this is strong work that demonstrates solid understanding of both design and business strategy.

They way you used the colors and Typography is Amazing

Clean Design! Keep up the good work