P2P Market for Ticket Reselling (Electornic Music Events)
TROCA is a P2P Market for electronic music events. The project was done in a 5-week sprint along with a cross-functional team; the project highlights a market and user research to detect initial niche pain-points.
Research insights demonstrated a low attended market in Argentina, leading to an interesting opportunity to design a tailored product based on user needs.
My process consists of gathering user insights, processing those information blocks and providing feasible technical solutions to implement and develop with ease.
Our solution has been tested with users, resulting in a total understanding of our solution through a mental walkthrough. Only 1 feature has proven to be confusing, and I'm currently looking forward to iterating and spearheading a visual redesign to enhance its UI and visual appeal.
Ps: The case study is in Spanish :(. I'll be working on the translations real soon.
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Hey Santiago, the level of detail you put into creating a map for the journey of this project is awe-inspiring! Your approach to gathering user insights and processing that information into feasible technical solutions is one of the most thorough studies and designs I've seen. The way you've highlighted the market and user research to detect initial niche pain-points in Argentina is spot-on, leading to an interesting opportunity to design a tailored product based on user needs.
Your solution has been well-tested with users, resulting in a total understanding of your solution through a mental walkthrough. However, it's important to continuously gather feedback from users after the initial launch to identify any new pain points or areas that need further refinement. Regular updates based on user feedback can ensure the product remains relevant and user-friendly.
Additionally, given that TROCA deals with ticket reselling, which involves financial transactions, robust security measures are crucial. Implementing advanced encryption, secure payment gateways, and regular security audits can protect user data and build trust among users. This will not only enhance the user experience but also establish TROCA as a reliable platform in the electronic music events market.
Overall, this is a fantastic project that showcases your dedication to user-centered design. Great job!
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