Green Energy Pricing Page
EDITED: I reduced the space between the plans and use sentence case instead of CAPITAL. I also changed the heading colour.
I made use of both green and blue in this design to convey growth and trust, and also to differentiate each plan.
I used shadows and depth to highlight the MOST POPULAR plan and lift the other two plans.
Fonts used were MONTSERRAT for headings, and INTER for subheadings and normal text.
The subheadings for each plan show a potential customer which plan works best for different categories (Individuals, Small businesses, Growing businesses, Larger Teams and Enterprises).
The CTAs starting from the BASIC plan encourages customers to try out the company's cheapest option while offering a free trial incentive. The MOST POPULAR plan CTA encourages customers on the lowest plan to Upgrade, and the highest plan, ELITE, encourages customers purchase and get access to all available features.
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2 reviews
Hi Nmesomachukwu,
Great start on the pricing page design! The content is solid, and the general hierarchy works well. Highlighting the "Most Popular" option is both a nice touch and best practice.
Here are a few areas for improvement:
- Spacing and Proximity: The pricing cards are too far apart, which makes them feel disjointed. Reduce the gap between them and increase the card width for better balance and a less elongated look.
- Typography: The use of all caps doesn't seem to fit this design style. Consider switching to sentence case for a more cohesive appearance.
- Navbar Styling: The Navbar doesn't fully match the rest of the design. Adjust the CTA colors and possibly the background color to create a more unified look.
You did a great job designing the pricing plans
- The headers for pricing tiers are clear and meaningful.
- The plan names, pricing, and labels (Essential, Most Popular, Elite) are well-placed, making it easy for users to differentiate the plans.
- Clearly specifying which plan is suitable for which type of user is a great touch. This helps potential customers quickly identify the best option for them.
Suggestions for Improvement Pricing Plan
- Add an FAQ section to address cost-related concerns.
- Include a chatbot for quick assistance.
- Add testimonials to build trust—first-time users may feel hesitant, and seeing positive reviews can reassure them.
UI Improvements
- The button colors do not meet accessibility standards; consider adjusting them for better contrast.
- Use a gray color for feature text to create a clearer visual hierarchy.
Apart from these suggestions, you’ve done an excellent job! Keep up the great work.
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