Gen AI Landing Page

Intricating Generative AI Enterprise website with UXD

This case study details the design and visualization process for the Cogniswitch website,

a platform that provides a knowledge graph-based Retrieval-Augmented Generation (RAG) solution

for enterprise-level AI applications.

Space & Boundary : Crafting an intuitive layout that logically segments content, ensuring seamless navigation between different sections for users.

Distinctive Outlook : Implementing a professional tone to maintain a modern corporate language that resonates with diverse enterprise businesses.

Feasible CTA : CTA is designed to stand out without being intrusive, strategically placed prominent, and easy-to-understand for everyone.

About Cogniswitch : The core mission of CogniSwitch is to democratize generative AI technology and make it accessible to a broad range of users. CogniSwitch helps users organize, explore, and intuitively manage data through its features.

Project Goal

The primary goal was to employ large, impactful text and minimalistic aesthetics while maintaining an enterprise tone. The aim was to appeal to various businesses by conveying simplicity and highlighting the platform's diverse use cases.

Establishing a Democratized Enterprise Design Language for Visuals

Displaying visual-centric use cases with hover interaction

1) In order to add some dynamic values to it, I thought of using micro interaction on hover with ease-in-out with 300ms

2)The key difference was to minimize complexity and provide more visibility. At a glance it should convey value.