EcoThreads Page Design and Design Principles

Design Rationales

EcoThreads Ethical and Inclusive Design Principles

• Showcase people of all nationalities, size and ability in promotional material.

• Showcase our environmentally friendly principles and actions to the user.

• Ensure the user has access to all of the information they need.

EcoThreads Company Principles

• Source environmentally friendly materials.

• For promotional material, have people of all nationalities, size, and ability.

• Create clothing that is comfortable, breathable, and stylish.

• Have environmentally friendly packaging.

• All EcoThreads employees are to be paid a living wage.

• These company and design principles

Design Decision Rationale

The names of the products are Eco-friendly and promote body positivity. Eco-Friendly names include the "Eco-conscious" in 'Eco-conscious nude underwear", "recycled plastic" in "recycled plastic bra top" and "carbon neutral" in "carbon neutral comfort bra". Body positivity includes the "all bodies" in the "all bodies full-body brief". 

The models of the products are of all nationalities, sizes, and abilities as per the outlined design principles. 

In the "About Us" section in the footer, a company Eco-friendly and body positivity related mission is alluded to. This section also includes a "certifications" section which alludes to the company being recognised and certified for their Eco-friendliness. The "Join Us" UX writing was chosen as it alludes to the company being involved socially in these issues as well as allowing the public to become involved. 

In the washing instructions, suggestions are made which are Eco-friendly “Hang to dry for lower impact or tumble dry if preferred. Do not bleach. Earth-friendly detergents are highly recommended". 

In the friendly "we put the eco in Eco-conscious" section, the product has been tested to limit environmental impact as well as its packaging. 

The description of the item under the star rating talks of the positive environmental impact. Under this, there is a Eco-friendly score which would link to a professional score. 

For inclusivity (as seen by the colour edited picture), and colour selecting, many skin colours are available for all people. Sizing is also inclusive as there is a large range of clothing sizes.