Design a Pricing Page - GAG Designer Studio

Overview: What is GAG Designer Studio?

GAG Designer Studio is a hybrid design platform created to serve two types of users:

1. Those who prefer to design themselves using customizable templates (DIY users).
2. Those who want to hire affordable designers on an hourly or monthly basis.

It bridges the gap between self-service design tools (like Canva) and freelance platforms (like Fiverr), making design accessible, affordable, and flexible for startups, creators, and small businesses.

🎯 Goal of the Product

• Democratize access to professional design.
• Let users create designs on their own or choose to hire vetted designers at low cost.
• Offer structured, transparent pricing based on both self-service and designer-involved models.
• Provide a clean, distraction-free, responsive platform that works well on both desktop and mobile.

🎨 Design Philosophy

1. Approachability First

• The visual design avoids overwhelming complexity and uses soft backgrounds, rounded elements, and friendly typography.
• The tone is helpful and motivating, aimed at non-designers and small teams.

2. Two Clear Paths

We designed the flow to make two distinct user paths visible right from the landing and pricing page:

• DIY with ready-made templates
• Hire a designer via simple, predictable billing

The copy and layout consistently reinforce this “choose your path” model.

🧩 Brand Identity Decisions

✅ Name: GAG Studio

• Short, clean, and modern
• “Studio” implies professionalism and creativity without sounding too corporate
• Keeps “GAG” at the core while broadening its meaning from just a tool to a full-service creative space

✅ Slogan: “Design your way — solo or with a pro.”

• Communicates flexibility
• Easy to remember
• Balances DIY empowerment with professional support

💰 Pricing Page UX Decisions

🧭 1. Clear Navigation

• Simple top menu with logical order: Templates | Designers | Pricing | Login | CTA
• CTA “Start Free” stands out with accent color

📦 2. Pricing Cards

• 4 tiers: Free Forever, Pro DIY, Pro + Designer, Team Plan
• Each card has:
  • Key features
  • CTA button
  • Visual hierarchy for scanning
• The “Pro + Designer” plan is marked “Most Popular” to guide choice

🔁 3. Monthly / Yearly Toggle

• Allows flexibility for pricing decisions
• Shows annual savings clearly (25% off)

📊 4. Feature Comparison Table

• Simple matrix for clarity
• Checkmarks and icons used to reduce cognitive load

❓ 5. FAQ Accordion

• Helps clarify pricing doubts, refund policy, and how designer access works
• Reduces pressure on customer support

📱 Mobile Design Considerations

• Responsive grid (4-column for mobile)
• Cards stack vertically with enough spacing
• Accordion FAQ improves content density without scrolling fatigue
• Compare feature layout for mobile to provide users with a clean, focused way to view features one plan at a time — ensuring clarity without overwhelming the screen.

🚀 Why GAG Studio Stands Out

• Offers self-serve design freedom and affordable designer access — something platforms like Canva, Figma, or Adobe don't blend well.
• Pricing is transparent and predictable (no bidding or unclear deliverables).
• Targeted at the massive but underserved market of creators and small brands who can't afford agencies but still need polished visuals.

✍️ Typography Choices

🔠 Headlines: Bicyclette

A bold, wide, and modern display font that brings personality and clarity to your brand.

• Offers strong visual hierarchy
• Adds a friendly, approachable tone to titles and pricing tiers
• Great for marketing headlines and section headers

🔡 Body/UI: Arimo

A highly legible sans-serif font designed for optimal readability on screens.

• Works beautifully for longer text, tooltips, labels, and FAQ content
• Provides a clean, neutral base to balance the visual boldness of Bicyclette
• Consistent spacing and clarity across desktop and mobile

✅ Why this pairing works

This typography pairing creates a perfect balance of energy and professionalism.

• Bicyclette grabs attention without being too loud
• Arimo ensures every interface element stays readable and user-friendly

🟡 Primary Color: Sunburst Yellow – #FAAA21

✅ Why it works:

• Emotionally vibrant: Yellow evokes happiness, creativity, and optimism — aligning perfectly with a creative tool made for self-expression and productivity.
• Attention-grabbing: This shade of golden yellow is bold enough to highlight CTAs and pricing tiers without being overwhelming.
• Balanced energy: Slightly leaning into orange, #FAAA21 adds warmth and energy, avoiding the harshness of pure yellow.
• Background: Grainy Yellow : The subtle grain texture adds depth and personality, keeping it from feeling flat or overly digital

🧠 Psychological association:

• Encourages creativity
• Suggests affordability and friendliness
• Feels human, not corporate