AirMax - Modern Sneaker Hero Section UI

The goal of this project was to design a clean, modern, and visually impactful Hero section for Nike Air Max sneakers. I focused on creating a bold hero section that highlights the product with strong typography and vibrant colors to match the brand’s energetic identity.

Decision-Making Process & Rationale:

1. Color Palette – I used Nike’s iconic orange and white theme to ensure brand consistency and capture attention instantly.
2. Typography – Large, bold typography emphasizes the product name (“AIR MAX”), giving it strong visual hierarchy and memorability.
3. Imagery – A high-quality sneaker image was placed centrally with subtle depth and shadowing to make it pop from the background.
4. Layout & Spacing – The design follows a minimal yet structured layout to maintain clarity while keeping the focus on the shoe.
5. Brand Message – Integrated Nike’s tagline “Just Do It” and “Of Your Style” to reinforce brand identity and emotional connection with users.

This design exercise demonstrates my ability to combine visual appeal with functional brand storytelling, ensuring the product remains the focal point while delivering a strong user experience.