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Overview

After browsing for Saas platforms to design for, I landed on docusign when I realized there were some pain points as I tried it out. This was an opportunity to revamp it a little and boost the accessibility and overall experience for the sign up page. After identifying the pain points, I came up with a redesign that enhances the accessibility for all types of users.

Pain Points & Issues

Accessible Signup Form for Docusign 1

Accessible Signup Form for Docusign 2

Accessible Signup Form for Docusign 3

Summary of Key Issues

  • Lack of information on free trial and product
  • Helpful information not disclosed upfront before signing up
  • Inconsistent form field width and column count
  • Label sizing and placement not optimal
  • Signup allowed even with incomplete form
  • Untimely error state messages
  • Error state field boundaries insufficient contrast
  • Error messages not clear enough

Solution

Accessible Signup Form for Docusign 4

Please see my slide deck for detailed solutions and embedded interactive prototype! As a summary, here is what I did:

  • Improved layout and put crucial information upfront for users to make informed decisions

Accessible Signup Form for Docusign 5

  • Introduced more enhanced states for the text fields by using better color and style contrasts for clarity
  • Optimized button states and text field states that are better suited for current user action to enhance user flow and prevent user error

Final Thoughts

This was my first project when I placed the most focus on accessibility and it was a learning curve. Previously, accessibility came as a second thought after the designs were sketched out, so it was refreshing to put it as a priority this time. I had a lot of fun learning about WCAG standards, analyzing the sign up page, and applying them in the redesign.

This is my first project here on Uxcel so please be gentle, but I'm looking forward to everyone's feedback and comments മ◡മ

Note: edited based on feedback received after submission

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Reviews

1 review


Great job on the redesign by identifying key issues first and then proposing solutions to enhance user understanding of DocuSign's value. I especially liked the suggestion to add more feature highlights on the left—it’s similar to the anchoring effect used by McDonald's in drive-throughs, where seeing the menu while waiting can influence ordering or signup decisions.

Two things to consider:

  1. Disabling the button means you'll need to provide real-time validation as users fill in information. Without it, users won’t know if there’s an error until they complete all fields, which could increase friction if they encounter an error only after submitting.
  2. Adding a checklist may introduce significant friction for users and could reduce conversion rates, something most businesses aim to avoid.

Overall, a very thoughtful design!

Hi Ben, thanks so much for the feedback. I have some questions on your feedback if you don't mind: 1. I designed a flow where once the user clicks outside of a previously active field, it would automatically detect errors and show an error message (like if the email is in the wrong format). Would a positive validation be needed as well in this case? Such as a green check mark if the field is filled out properly along with prompt error indicators? 2. In the case of friction, how should we balance the need to ensure informed decision and conversion rates in terms of agreeing to terms and conditions? I would assume that is on a case by case basis depending on the company, but is there a best practice on this?
Hey Felix, 1. A couple of things: For positive validation (if everything is correct), yes, it would be helpful if you could provide feedback, such as a checkmark or something similar, to let the user know they’re on the right track. For errors, I’d recommend showing the error as soon as it’s detected (as the user is typing) rather than after they click outside the field, as that adds an extra step to identify the issue. 2. That’s a great question, I think it's case by case. Some companies prefer to comply fully with legal requirements, so they would show a checkbox to make sure their users have agreed to the terms (for certain industry, banking, etc - this even needs to be forced), while others prefer to minimize visible legal prompts to reduce friction, so it's case by case
This is super helpful, thanks so much Ben! I'll keep those in mind :)
(edited)

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