L I N E A - Minimalist Fashion Brand

Visually, the page looks really nice - clean layout, good photography, pleasant typography. The Women/Men split in the hero works intuitively, and the product categories are presented clearly. 😍

But does this page actually guide the user "from brand introduction to product exploration"? Because I see mainly a category catalog here, with zero brand storytelling. The brief mentions "brand introduction," but that's missing here. Users land straight at products, without context about who LINEA is and why they should buy here. (Just asking) ;)

Second thing - "structured information architecture" sounds ambitious, but I see a fairly standard grid layout with categories. That's not bad, but is it enough to call it "high-impact"? I feel the page is more functional than impactful.

The footer is ok, but the newsletter CTA gets visually lost in this layout - easy to overlook with all those links around it. 👀

Despite these notes, you've got a really solid foundation here. Visually the project stands strong, and the issues I've pointed out are manageable - it's about adjusting content, not rebuilding from scratch. With these tweaks, the project will be really strong! 💪😊❤️

This would be a designer’s dream if I can ship this 😄

The only thing that I think can be improved more is the type hierarchy. Tone down the “shop by category” and copyright size, and to make it even more minimalistic you can blend the newsletter field label “e-mail” into the placeholder so the word “e-mail” will be inline with the arrow → and remove the vertical awkward questionable space between them.

But from a marketing perspective, are you sure this will convert?

• No SIGN-UP-TO-OUR-NEWSLETTER-GET-10%-DISC-FIRST-PURCHASE pop-up in sight
• No black friday! banner
• No sliding hero images
• No buyer testimonials
• No most sold items
• No items on sale

As much as I'm being sarcastic with the list above, we've been conditioning people for years and normalizing that those kinds of layouts and interactions are something that will work by consensus. Designers need to compromise minimalistic ideals with maximalist business goals that sometimes hurt the user experience, but if you do agree that this is enough and ready to change the narrative, LFG 🔥

Clean and simple, what else can I say :)

I would love to see the single product page in this style since there is more information present.

Very clean design Jenn, good work keeping the clutter out of it. The copy also does its job in helping the user navigate the page.

Now, "EMAIL" seems a bit off compared to where the input field is and "ALL RIGHTS RESERVED" is quite big, both creating some imbalance and even a "cheap" feel.

I also think you could move the legal stuff to the bottom where the All Rights Reserved line is (everything in one line) and give more space to the newsletter input field. To make it even more high-impact, why not give something in return for their email address?

There is nothing indicating in the landing page that there are more categories beyond the 8 presented, I would add a "see more" button or change this section to something like "most popular" and add a "see all" button.

The design is clear, but I think we could do some more work on getting the value proposition across. Again, thinking high-impact, what is the most important thing for our users to see? How can we add the highest level of value while still servicing our business needs (selling)? This mindset could lead to some beneficial changes in the layout.

If I was the stakeholder asking for this project, I would definitely want to see where competitors stand in relation to our design.

Finally, I consider a mobile version essential if we want to create the highest impact possible, after all, we want to reach people everywhere.

Solid foundation Jenn. You’ve got the grid and structure down, but to take this from "student project" to "industry ready," we need to polish the art direction.

Here are the key areas i think you should improve:

• Fix the Art Direction Clash (Category Section): This is the biggest friction point. You’re mixing cropped heads, full-body shots, and floating products (the bag/hat) all in one grid. It breaks the visual rhythm. To feel premium, the imagery needs a unified language- either strictly model shots or strictly product-focused. Cohesion creates trust.

• Solve the Contrast Issue (Hero Section): The "WOMEN" text is disappearing into the light background. Never force the user to squint. You don’t need to change the image, but you need to manage the text layer better- maybe a subtle shadow or slightly different placement. Legibility is non-negotiable.

• Let it Breathe: The vertical spacing (especially between the "Shop by Category" title and the images) feels tight. Luxury and high-end fashion rely on white space to signal quality. Don't be afraid to open up the layout.

• Anchor the Newsletter: The footer is clean, but the newsletter signup feels a bit like it’s floating away. Since that 15% offer is a major conversion tool, give it a bit more visual weight so it feels intentional, not just part of the list.

Also understand the objective - business hires you to not make an AI looking like template but to solve a Problem - are you solving any problem here? is product selling?