In small teams, designers are often assigned the task of creating copy for a landing page or website. Many designers experience dread and panic when it comes to writing, which most likely isn't in their primary skill set. If this sounds like you, ChatGPT can handle this task and provide you with a draft. You can keep refining it with or without ChatGPT’s assistance until it’s done to your satisfaction.

When writing copy, ChatGPT would benefit from having the following information:

• Objectives: What is the purpose of the landing page or website? What do you want to achieve with the copy?
• Target audience: Who is the target audience for the landing page or website? What are their motivations, pain points, and challenges?
• Unique selling proposition: What makes the product or service unique compared to other options available on the market? How does it solve the target audience's pain points or challenges?
• Tone and style: What is the desired tone and style of the copy? Is it conversational, professional, playful, or serious?
• Call-to-action: What do you want the target audience to do after reading the copy? Do you want them to sign up, purchase, or contact you?
• Competitors: Who are the main competitors in the market? What are their strengths and weaknesses? How does your product or service differentiate itself from its competitors?^[1]

With this information, ChatGPT can generate copy that accurately reflects the goals, values, and personality of your product and ensure that the landing page or website effectively communicates the key message to your target audience.