<?xml version="1.0" encoding="utf-8"?>
Desirability
Exercise

Desirability

Service blueprint
Exercise

Service blueprint

Double Diamond
Exercise

Double Diamond

Help and documentation
Exercise

Help and documentation

Product design
Exercise

Product design

Design thinking
Exercise

Design thinking

Self-service kiosks
Exercise

Self-service kiosks

What is the Business Model Canvas
Exercise

What is the Business Model Canvas

Other empathy map formats
Exercise

Other empathy map formats

Components of service design
Exercise

Components of service design

SCAMPER
Exercise

SCAMPER

How personas fit into the design process
Exercise

How personas fit into the design process

What are experience maps?
Exercise

What are experience maps?

Core service values
Exercise

Core service values

Mapping the competition
Exercise

Mapping the competition

Use the DVF Framework
Exercise

Use the DVF Framework

Service design
Exercise

Service design

Six Thinking Hats
Exercise

Six Thinking Hats

Types of qualitative data analysis
Exercise

Types of qualitative data analysis

What is a service blueprint
Exercise

What is a service blueprint

High-level maps
Exercise

High-level maps

Phases
Exercise

Phases

Jobs to be done
Exercise

Jobs to be done

Research objectives
Exercise

Research objectives

Specific users, scenarios, and goals
Exercise

Specific users, scenarios, and goals

Value proposition
Exercise

Value proposition

Ethical considerations in service design
Exercise

Ethical considerations in service design

Limit the number of personas you use
Exercise

Limit the number of personas you use

Holistic
Exercise

Holistic

Jobs to be done (JTBD) definition
Exercise

Jobs to be done (JTBD) definition

What are user journey maps?
Exercise

What are user journey maps?

What do service designers do?
Exercise

What do service designers do?

What is service design?
Exercise

What is service design?

Design thinking in service design
Exercise

Design thinking in service design

UX personas vs marketing personas
Exercise

UX personas vs marketing personas

The 5-step process to create an empathy map
Exercise

The 5-step process to create an empathy map

Jobs to be done (JTBD) focus on outcomes
Exercise

Jobs to be done (JTBD) focus on outcomes

Hypothesis vs research
Exercise

Hypothesis vs research

What to include in a persona
Exercise

What to include in a persona

Defining user stages
Exercise

Defining user stages

Services vs products
Exercise

Services vs products

Ideation
Exercise

Ideation

Identify patterns to create your personas
Exercise

Identify patterns to create your personas

4 fields of implementation
Exercise

4 fields of implementation

Current vs future
Exercise

Current vs future

Empathy mapping
Exercise

Empathy mapping

Why empathy maps are important
Exercise

Why empathy maps are important

The purpose of personas
Exercise

The purpose of personas

Octopus clustering
Exercise

Octopus clustering

Problem statement formulation
Exercise

Problem statement formulation