Service design

Service design is all about optimizing the end-to-end journey that users go through when interacting with a service. Unlike product design, which usually concentrates on individual touchpoints like an app or a website, service design takes a holistic approach. It looks at all the components, including people, processes, and physical or digital touchpoints, that make up the entire service experience. The goal is to create seamless and quality interactions between service providers and users.

This design discipline uses tools like customer journey maps, service blueprints, and personas to understand user needs and design accordingly. Good service design aims to provide value to both the user and the service provider by making the experience efficient, meaningful, and enjoyable.