<?xml version="1.0" encoding="utf-8"?>

Pareto analysis

The Pareto principle, also known as the 80/20 rule, states that 80% of the effects come from 20% of the causes.[1] In the context of service design, 80% of the benefits or problems arise from 20% of the options generated. For example, if a company receives customer complaints about their product, the Pareto principle suggests that 80% of the complaints come from 20% of the product's features. Identifying these critical features can help the company prioritize improvements and allocate resources more efficiently.

To conduct a Pareto analysis, follow these steps:

  • Collect data on the options generated and their impact on the service's success. This could include factors like customer satisfaction, cost savings, time savings, or any other relevant metrics.
  • Rank the options based on their impact, prioritizing the most impactful options.
  • Represent the ranked options in a bar graph, with the tallest bar representing the option with the most significant impact.
  • Calculate and represent the cumulative impact of each option in a line graph.
  • Identify the vital few options with the most significant impact and prioritize them for implementation.
Improve your UX & Product skills with interactive courses that actually work