IDEO's DVF framework is a valuable tool for ensuring that a project meets customer needs by considering three critical aspects: desirability from a user perspective, viability from a business perspective, and feasibility from a technical perspective. Here's how you can apply this framework:

• Desirability: This aspect focuses on understanding and addressing customer needs and desires. It involves conducting user research, empathy-building exercises, and gathering feedback to gain insights into what users want and value. By prioritizing desirability, you can ensure that the final solution resonates with your target customers.
• Viability: Viability refers to the business aspect of the project. It involves evaluating the financial and strategic feasibility of the proposed solution. This includes considering market potential, revenue models, cost implications, and alignment with the organization's goals.
• Feasibility: Feasibility focuses on the technical aspect of the project. It involves evaluating the technical requirements, resources, and capabilities needed to implement the proposed solution successfully. This includes assessing technological feasibility, resource availability, and potential technical challenges.^[1]