SCAMPER is a technique used to generate new ideas by exploring different ways to modify an existing product, service, or process. To run a SCAMPER ideation session, define the challenge or problem you want to address. For example, you might want to improve the customer experience for a hotel check-in process. Next, use the SCAMPER technique to explore different ways to modify the existing service.

Here are some examples of how to apply each SCAMPER technique:

• Substitute: What could you substitute in the check-in process to make it faster or more convenient? Could you replace the front desk with self-check-in kiosks?
• Combine: What other services or features could you combine with the check-in process to make it more attractive to customers? Could you offer free breakfast or a welcome drink for guests who check in early?
• Adapt: How could you adapt the check-in process to better meet the needs of different types of customers? Could you offer a separate check-in process for families with young children or for business travelers who need a quiet space to work?
• Modify: How could you modify the check-in process to make it more efficient or personalized? Could you use mobile technology to send personalized messages to guests before they arrive or to notify them when their room is ready?
• Put to another use: How could you repurpose elements of the check-in process to serve a different purpose? Could you use the check-in kiosks as information hubs to offer local recommendations or services?
• Eliminate: What elements of the check-in process could you eliminate to make it more streamlined? Could you remove the requirement for a credit card on file if guests pay in advance?
• Reverse/Rearrange: What would happen if you reversed or rearranged the check-in process? Could you offer guests the option to check in through a mobile app before they arrive?

After applying the SCAMPER technique, collect and share the ideas generated by the group. Use a whiteboard or other visual aid to organize and categorize the ideas. Have a group discussion about the ideas generated, and identify the ones that have the most potential or are the most feasible to implement. Prioritize the ideas and create an action plan for further development and implementation.