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Logomark
Exercise

Logomark

Combination mark
Exercise

Combination mark

Exercise

Value proposition development

Launch success metrics framework
Exercise

Launch success metrics framework

Documenting your product strategy
Exercise

Documenting your product strategy

Exercise

Product positioning strategies

Exercise

Conducting market opportunity assessment

Analyzing competitive landscape
Exercise

Analyzing competitive landscape

Campaign effectiveness tracking
Exercise

Campaign effectiveness tracking

Geographic segmentation for localized strategies
Exercise

Geographic segmentation for localized strategies

Exercise

Setting measurable goals with OKRs

Defining your research objectives
Exercise

Defining your research objectives

Exercise

Market impact indicators analysis

Exercise

Post-launch product adoption measurement

Exercise

The launch plan

Exercise

Messaging framework

Exercise

Product and marketing team alignment

Exercise

Sales and support readiness coordination

Exercise

Collaborating with marketing and sales

A SWOT analysis
Exercise

A SWOT analysis

Exercise

Market trend synthesis

Defining product strategy
Exercise

Defining product strategy

Exercise

Funding categories

Exercise

Multi-year planning

Go to market with your new launch
Exercise

Go to market with your new launch

Exercise

Communicating strategy with stakeholders

Exercise

Identifying company goals in strategy

Mapping the 4 Ps of marketing
Exercise

Mapping the 4 Ps of marketing

Comparing growth paths with Ansoff’s matrix
Exercise

Comparing growth paths with Ansoff’s matrix

Exercise

Connecting marketing goals to business outcomes

Exercise

Spotting strategy through real-world examples

Exercise

Understanding strategy versus plan