Post-launch product adoption measurement

After the initial excitement of launch, understanding how customers actually use your product becomes crucial. Product adoption metrics reveal whether your offering is delivering real value or merely generating initial curiosity. Key adoption metrics include:

• Active usage rates (daily, weekly, monthly)
• Feature engagement levels
• User progression through key workflows
• Time spent with the product

For subscription products, renewal rates and expansion revenue provide important signals about sustained value delivery. Effective measurement requires defining what "success" looks like for users. This means identifying the key actions that indicate users are receiving value. They’re often called "aha moments" or activation events. For example, a project management tool might track the percentage of users who create projects, invite team members, and complete tasks within the first week. Segmenting adoption metrics by user types, acquisition channels, or customer characteristics helps identify patterns and opportunities for improvement. Tracking adoption trends over time is more valuable than focusing on absolute numbers at a single point.