Product launches represent significant investments of time and resources, yet many companies fail to properly measure their effectiveness. Without clear metrics, teams can't determine if a launch succeeded or identify areas for improvement in future launches. A comprehensive framework for measuring launch success includes 4 key categories of metrics:

• Campaign metrics like leads generated, promotional channel performance, website traffic, and press coverage help assess the reach and effectiveness of launch marketing efforts.
• Product adoption metrics such as trials started, customer usage rates, and user retention reveal how well the product resonates with target audiences. These metrics show whether customers find enough value to continue using the product after initial exposure.
• Market impact metrics, including revenue, market share gain, and competitive win rates, demonstrate the business results of your launch.
• Qualitative feedback from both internal teams and customers provides context and insights that numbers alone can't capture.

The most effective measurement frameworks establish clear baselines and targets for each metric before launch, ensuring objective evaluation afterward.^[1]