Documenting your product strategy

A well-documented product strategy bridges your inspiring vision and day-to-day execution. This document aligns stakeholders around your direction and serves as a reference for decision-making across the organization.

Your strategy document should include:

• Vision statement
• Market assessment highlights
• Competitive positioning
• Target customer segments
• Value proposition
• Key strategic initiatives
• Success metrics
• Rough timeline

A good strategy document clearly explains your approach to solving customer problems and how you'll differentiate from alternatives. Equally important is documenting what you won't do. Great strategy is as much about making trade-offs and explicit choices as it is about setting direction. Clearly stating which features, markets, or customer segments you're deliberately not pursuing helps prevent scope creep and creates clarity around strategic priorities.

Create versions tailored to different audiences while keeping core strategic elements consistent.