Successful product launches require seamless collaboration between product and marketing teams. When these teams operate in silos, the result is often disjointed messaging, missed deadlines, and ultimately, underperforming products.

Alignment begins with shared goals and understanding. Product teams must clearly communicate the product's purpose, target users, key features, and competitive advantages to marketing teams early in the development process. This allows marketing to build compelling campaigns that accurately reflect the product's value. Marketing teams, in turn, should involve product managers in developing positioning, messaging, and launch materials to ensure technical accuracy and authentic value communication. Regular touchpoints, like weekly sync meetings, shared documentation, and collaborative workshops, foster continuous alignment as the launch approaches. You can create a shared RACI chart (Responsible, Accountable, Consulted, Informed) for all launch activities to clarify decision-making authority between product and marketing teams. A shared timeline with clear responsibilities and dependencies helps prevent last-minute scrambles.