Campaign effectiveness tracking

Tracking campaign effectiveness tells you if your launch marketing efforts are working as planned. Without this data, you're essentially flying blind, unable to adjust strategies to improve results or allocate resources efficiently. For product launches, key campaign metrics might include:

• Lead generation numbers
• Email open and click-through rates
• Advertising performance
• Social media engagement
• Website conversion metrics

These indicators should be tracked in real-time during launch, allowing teams to make quick adjustments if certain channels aren't performing as expected. Beyond simple quantity metrics, quality indicators matter too. For example, not just how many leads are generated, but whether those leads match your ideal customer profile and convert at expected rates. Similarly, press coverage should be evaluated not just by volume but by quality, reach, and alignment with your target audience. Setting up proper tracking before launch should include:

• Configuring analytics tools
• Creating UTM parameters for campaigns
• Establishing dashboards
• Ensuring the team knows how to interpret results

Regular check-ins during the launch period help maintain focus on these metrics.