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The $300 million button
Exercise

The $300 million button

Credibility
Exercise

Credibility

Don't overload the landing page
Exercise

Don't overload the landing page

Offer perks to users to boost engagement
Exercise

Offer perks to users to boost engagement

Increase credibility with social proof
Exercise

Increase credibility with social proof

Make the value proposition obvious
Exercise

Make the value proposition obvious

Exercise

Ensure your page loads quickly

Pay attention to your CTA button
Exercise

Pay attention to your CTA button

Use a compelling headline
Exercise

Use a compelling headline

Add customer support
Exercise

Add customer support

Use brand authority to build trust
Exercise

Use brand authority to build trust

Add visual cues to scroll down
Exercise

Add visual cues to scroll down

Landing page
Exercise

Landing page

Avoid jargon in your copy
Exercise

Avoid jargon in your copy

Exercise

Design responsively for multiple screens

Use contextual images
Exercise

Use contextual images

CTA
Exercise

CTA

Apply color styles
Exercise

Apply color styles

Set up a Figma frame
Exercise

Set up a Figma frame

Using icons in Figma
Exercise

Using icons in Figma

Using a grid in Figma
Exercise

Using a grid in Figma

What is auto layout?
Exercise

What is auto layout?

Retention metrics
Exercise

Retention metrics

Exercise

Horizontal and vertical resizing

Apply text styles
Exercise

Apply text styles

Auto layout use cases
Exercise

Auto layout use cases

Exercise

Define text styles

Turn objects into components
Exercise

Turn objects into components

Inserting images in Figma
Exercise

Inserting images in Figma

Exercise

Balance quantitative and qualitative metrics

Exercise

Find your funnel's bottleneck

Exercise

Group and align elements

Apply effects to images
Exercise

Apply effects to images

What are components?
Exercise

What are components?

Exercise

Define color styles

Revenue
Exercise

Revenue

Referral
Exercise

Referral

ROI and payback period analysis
Exercise

ROI and payback period analysis

Exercise

Retention

Acquisition channels
Exercise

Acquisition channels

Exercise

Numbers that matter vs. numbers that don't

Exercise

Acquisition

Customer acquisition cost (CAC)
Exercise

Customer acquisition cost (CAC)

Exercise

Linking test results to business metrics

Exercise

Exploring acquisition and conversion metrics

Gross margin and contribution margin
Exercise

Gross margin and contribution margin

Exercise

ROI calculation

Exercise

Freemium conversion optimization

Burn rate and runway calculations
Exercise

Burn rate and runway calculations

Exercise

Funnel metrics and conversion