Credibility

According to the Baymard Institute, 25% of users abandon their cart because they don't want to share their credit card information with a website they don't trust.^[1] Credibility is what makes your audience trust and believe in what you offer them.

You can make sure your product appears credible to users by:

• Being transparent about how you use users' data
• Including testimonials and reviews
• Highlighting your expertise in the field
• Introducing your team like the real humans that they are
• Including your company’s address and contact information
• Using trust badges and seals on payment pages
• Updating your website's content regularly