Microcopy

Microcopy includes error and success messages, CTAs, onboarding copy, placeholders, empty states, loading messages, notifications, tooltips, and other small tidbits of copy users meet in digital interfaces.

Its main goal is to guide, engage, and provide cues so users can complete their tasks quickly and effectively. Microcopy is also a fantastic tool for introducing the brand's personality. Depending on what emotions you want your users to experience when they interact with your product, you can adjust the voice and tone to make the brand appear friendly and casual or poised and calm.

When it comes to formatting, microcopy should be visible and contain enough visual weight. After all, this tiny piece of copy can empower users to take action. Color, font weight, and size are your go-to tools to reach the right visual hierarchy for microcopy.