Prioritization and Roadmapping
Find out how to make smarter product decisions with clear priorities, dynamic roadmaps, and measurable outcomes.
About this course
Prioritization and roadmapping sit at the heart of product management, shaping how ideas turn into meaningful results. A roadmap is more than a plan of features. It is a communication tool that reflects strategy, aligns teams, and connects decisions to outcomes. Many product managers face the challenge of too many competing ideas, unclear priorities, and the constant risk of plans becoming outdated. Without structure, teams often chase outputs instead of focusing on value.
This subject examines the difference between a roadmap that misleads and one that guides. It introduces the role of prioritization frameworks such as RICE, MoSCoW, and the Kano Model, showing how they provide structure when trade-offs are unavoidable. The focus is on the reasoning behind choices, the balance between user needs and business goals, and the discipline of saying no when ideas do not fit the larger strategy.
The discussion then turns to how strategy translates into a roadmap that makes sense for both the team and the organization. A roadmap built around themes and initiatives tells a story that stakeholders can follow. It is flexible enough to evolve with new information yet structured enough to offer direction. Communication becomes essential, as roadmaps only hold value when shared in ways that resonate with leadership, engineers, and customers alike.
Finally, prioritization and roadmapping connect directly to outcomes. A roadmap that adapts through iteration reflects the reality of product work. Success is measured not only by what is shipped but by how each initiative contributes to real progress. Metrics, feedback, and trade-off decisions keep the plan alive, ensuring that effort is tied to results that matter. This approach highlights roadmapping as a living practice rather than a static artifact, sparking curiosity about how clarity and adaptability can shape better products.
Details
Prerequisites
Skills you’ll gain with course:
Syllabus
The Foundation of Product Strategy
Level Test
Building Your First Roadmap
Level Test
Iteration and Success Measuring
Level Test
Earn a certificate of completion
Meet your course instructor
I lead Miro's multi-device product strategy, designing and shaping the cross-platform experiences used by millions globally. I have a track record of scaling products to over 100 million users, from mobile initiatives at Miro and music technology at Gismart, to high-impact fan experiences I crafted at OneFootball.
Beyond shipping successful products, I am a dedicated educator and mentor. I take immense satisfaction in helping other product people unlock their potential and master the craft. I share my framework for success at the intersection of bold vision and user insight, fueling the creation of exceptional products across multiple industries.
Loved by learners from world’s top companies
FAQs
This course is designed for anyone who works at the intersection of product vision and execution. It suits aspiring product managers who want to understand how to turn strategy into clear action, as well as practicing PMs who want to strengthen their decision-making skills and improve stakeholder communication. Designers and researchers who increasingly interact with product strategy will also find value, since roadmapping connects their work to business outcomes. Engineers and engineering managers benefit as well, gaining clarity on how roadmaps keep teams aligned with business impact. The material is practical enough for professionals in smaller startups, yet structured in a way that benefits those working in larger organizations where alignment across multiple teams is key. It bridges theory with practice and highlights how prioritization and roadmapping shape the daily realities of building products.
No, prior experience with roadmapping is not necessary. The content introduces the topic from the ground up, beginning with common problems in roadmaps and the reasons they fail. From there, it expands into the principles that make a roadmap useful and reliable. While a background in product management is helpful, the course provides enough context for motivated learners with adjacent experience, such as UX design, research, or business analysis. It does not assume familiarity with specific frameworks or tools, but it presents them in a structured way that helps learners adopt practices at their own pace. Even experienced product managers often find roadmapping difficult to master, so the course is structured to spark insights at different levels of expertise.
Prioritization is critical because resources, time, and attention are always limited. Product teams often receive a flood of ideas from stakeholders, users, and competitors, making it impossible to pursue every request. Without prioritization, teams risk spending months building features that do not address real user needs or generate meaningful business outcomes. A structured approach to prioritization ensures that the focus stays on the initiatives with the greatest potential for impact. It helps product managers balance technical feasibility with customer value and business goals, while also providing a framework for saying no to less critical ideas. Prioritization is not only about efficiency but about clarity, helping the team stay aligned and confident that their work contributes to a shared vision.
For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.
However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design briefs, and thorough assessments.
Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.