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Step 7: Bring in actual copy

Step 7: Bring in actual copy Bad Practice
Step 7: Bring in actual copy Best Practice

After you've established a visual hierarchy, start replacing placeholder text and images with real content. At this stage, it's important to communicate how the page supports users in reaching their goals.

Content should influence your design. Using actual copy and images will help you understand:

  • If the layout works
  • If all UI elements are necessary and at the right place
  • If the page flows for users

If something doesn't work, this is the perfect moment to reorganize the content and improve the composition.

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