Avoid double negatives

Double negatives occur when two negative words appear in the same sentence. Using them in microcopy can create confusion and erode trust. For instance, a prompt like "Don't you want to avoid not receiving our newsletter?" muddles the intended action. Will confirming unsubscribe users or not? Such ambiguity can frustrate users and create suspicion that the interface is misleading them.

To foster transparency and trust, it's essential to use clear, positive language. Instead of employing double negatives, frame your statements or questions in a direct, straightforward manner. A question like "Do you want to continue receiving our newsletter?" is much clearer and encourages a more transparent interaction with users.