ZURAACO Holdings

ZURAACO Holdings, although a real estate project, brought its unique challenges despite my previous experience in the field. While it already had a basic business website, stakeholders desired to transform it into a comprehensive property buying, selling, and renting platform. This included integrating external projects from other real estate ventures alongside its projects nationwide.

About the Client

ZURAACO Holdings—A premier real estate firm in Bahria Town Karachi, renowned for excellence. It offers a diverse portfolio of residential and commercial properties sourced from top developers and its projects, with an unwavering commitment to exceptional service.

About the project

ZURAACO Holdings, although a real estate project, brought its unique challenges despite my previous experience in the field. While it already had a basic business website, stakeholders desired to transform it into a comprehensive property buying, selling, and renting platform. This included integrating external projects from other real estate ventures alongside its projects nationwide.

How I Transformed ZURAACO into a Dynamic Business.

To start the journey of upgrading ZURAACO into a full-fledged marketplace, I had a chat with the ZURAACO team. This chat gave us valuable insights and initial needs, setting the stage for the UX design work. Using this info, I fine-tuned the user flow, provided initially by the team, with some research and looking at what others were doing. This step-by-step process helped create a smooth and efficient journey for users on the website while meeting their needs and ZURAACO's goals.

Objectives

1. Effectively showcase real estate projects and properties to attract potential buyers.
2. Generate leads and conversions for ZURAACO through strategic design
3. Create a simple and efficient user journey for easy property discovery

Hi-Fi Wireframe

I began crafting initial wireframes after establishing user flows and gathering essential information. This stage was highly interactive, with iterative improvements made based on feedback received during multiple meetings. ZURAACO's primary focus was on data and its user experience, particularly on presenting it in concise cards. Additionally, they sought a unique presentation for projects distinct from standard property cards.

Key Points

1. Iterated wireframes multiple times to align with ZURAACO's needs and feedback.
2. Successfully, balanced intuitive design with the presentation of manageable information.
3. Bridged, the gap between project and property showcases, ensuring a cohesive user experience.

Design System and Styles

I developed a custom design system for every component, integrating Material UI as a base for efficient and responsive development. Additionally, I crafted custom icons tailored to ZURAACO's brand identity, ensuring alignment with the overall aesthetic and user experience.

High-Fidelity Design

After finalizing wireframes and design systems, I began crafting high-fidelity designs and prototypes. Embracing the ethos of minimalism, I adhered to the principle of "less is more," ensuring simplicity and straightforwardness in the overall aesthetics. Additionally, I prioritized WCAG accessibility and usability, catering to the diverse needs of our user base.