Wrike Colors System

I created a new color system for Wrike that still aligned with the brand's theme; calmness, trust, security, and confidence.

Not only did it compete with the competitors, but it also passed the WCAG contrast ratio guidelines.

The main considerations that I have in mind when brainstorming about the reimagined color palettes are:

• The text in the interface needs to be readable so the software can achieve its functional role and help teams organize their task efficiently using the different task tags.
• Choose colors that bring out positive emotions and are pleasing and soothing to make the app experience pleasurable.