Workshop - Elevating User Engagement: Mobile Fitness App

Product: A Mobile fitness app for personalized workout routines, progress tracking, and community engagement.

Device Type: Mobile phones (iOS and Android)

Workshop Goal:

To generate and prioritize new features for the mobile fitness app, focusing on improving user engagement, retention, and personalization, and to create a high-level roadmap for implementing these features.

Pre-Workshop Prep:

1. User Feedback Review: Analyze user feedback from app reviews and support channels to identify pain points and feature requests.
2. Competitor Analysis: Research competing fitness apps to identify trends, strengths, and gaps in the market.
3. User Persona Refinement: Review and update user personas based on recent data.
4. Tech Review: Work with the development team to understand any technical constraints or opportunities for the app’s next iteration.

Workshop Day Agenda:

Agenda Details:

Workshop Deliverables:

1. Prioritized Feature List: Features categorized and ranked by importance.
2. Low-Fidelity Wireframes: Basic sketches for each feature.
3. Feasibility Report: Feedback from developers on technical complexity.
4. Product Roadmap: A timeline of feature design and development.

Post-Workshop Activities:

1. Refine Wireframes: Convert low-fidelity sketches into high-fidelity wireframes and prototypes for testing.
2. Stakeholder Review: Present the final roadmap and wireframes to business stakeholders for approval.
3. User Testing: Conduct user testing sessions with the newly designed features to gather feedback.
4. Development Kickoff: Initiate the development of prioritized features based on the approved roadmap.
5. Risk Monitoring: Continuously monitor identified risks during the implementation phase and adjust mitigation strategies as necessary.