Wilsongrey Branding & Website Design

Hey everyone 👋🏻

I’m excited to share a recent project I worked on, which involved branding and a website redesign for a specialist recruitment agency in the UK. They focus on three key tech sectors: SaaS, FinTech, and HealthTech, particularly for startups.

Although this wasn’t strictly a Product Design project, it did involve significant UX work. The full scope of the project included:

• Developing a new brand identity that aligned with the company’s goals.
• Evaluating and restructuring the website’s information architecture to address major navigation and information findability issues.
• Identifying and resolving usability issues to improve user satisfaction, especially in processes such as form completion, which were key conversion factors.
• Creating wireframes that reflected the new structure and solutions to present to the client.
• Designing a final UI consistent with the new branding, enriched with subtle animations to keep users engaged.

Looking forward to hearing your thoughts on the project! Any feedback is greatly appreciated. Please note that this is more of a quick overview than a full case study, designed for Behance.