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Fashion Service Chosen: Urban and Streetwear fashion.

Device Type: Desktop.

Logo: Made the logo in Canva.

1: User Research:

  • Studied Gen Z and Millennial shoppers to align choices with their digital behaviors and style preferences:
    • Fast scroll: Designed for quick scanning with bold visuals, short headlines and clear CTA's to capture attention instantly.
    • Style expectation: Aimed for a trendy / hipster vibe balanced with a clean, minimalist interface to keep navigation intuitive and the shopping experience effortless.

2: Typography:

  • Roboto: Price, buttons and label for its clean, modern look.
  • Nunito: Used in headers and product description for a softer and more friendly vibe.

3: Visual Hierarchy:

  • Bold headlines
  • Balanced white space
  • CTA buttons contrast the neutral background
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Reviews

3 reviews


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The design is visually cohesive and aligns well with the project goals.

User experience is smooth, with intuitive navigation and clear flow.

Typography and color choices enhance readability and brand consistency.

Some layout elements could use better hierarchy for emphasis.

Great work overall—refinements in spacing and contrast will elevate it further.

Thank you for the feedback Kaviarasu! I really appreciate it. You mentioned that refinements in spacing and contrast could improve the work, could you please elaborate a bit more on that? I’d love to understand specifically what could be improved so I can apply it more effectively in future projects.

The layout and user experience is intuitive and works well. Typography could use a little work but the overall design is really good. Keep it up!


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