UX Writing - Fitpal+ Fitness App

Ah, Elbert, as I'd like, they're on a good route so instead of a shortened ATF, we'll provide the whole target page! (Word Games is intended).

 There are a few things I've noticed that there is a hierarchy of

 buttons. That is, there are many similar rectangles with margins (let's get the FitPal logo, get the app and make it right). This allows you to create a cohesive design, probably using the same size and following design principles.

 Attractive action verbs:

tracks, consistent, transformation, seems a bit like current positioning. I think you can get more benefits by separating them in three groups along with the float. By making them resonate with chunking, it becomes more Skanbar and overwhelming users.

 ...Um, this is also obvious:

"Track Your Training" card does not match vertically with the stats card. If you're not going to do it with masonry in La Pinterest style, the distance must be brave.

Branding colors can use some improvements, but I'd like to see if I update this properly across the target page.

Oh, Elbert, how I wish you would provide us with the whole landing page instead of just the cropped ATF one, because you’re on a good track! (pun intended).

A few things that caught my eye are the button hierarchy. By that, I mean there are lots of similar rectangles with border radius (FitPal logo, Get the app, Lets get fit) that could probably use the same sizing to create a cohesive design according to design principles.

The engaging action verbs: Track, Consistent, Transform, seem a bit much with their current positioning. I think you could benefit more by separating them into three groups along with their subheadings. By chunking them, it’ll be more scannable and avoid overwhelming the users.

…ahem, this one is obvious too: the “Track your workout” card isn’t vertically aligned with the stats card. Unless you intended to make it masonry-style a la Pinterest, the spacing needs to be braver, tho.

Branding colors could use some improvement, but I’d like to see if you would gracefully update this with the whole landing page first, then we can continue 😀