User Persona

User Persona: Naimul Hasan Naime

Basic Information

• Name: Naimul Hasan Naime
• Age: 21
• Gender: Male
• Occupation: Undergraduate Student
• Location: Dhaka, Bangladesh
• Education: Studying Computer Science at a local university
• Income: Dependent on a monthly allowance (Approximately BDT 8,000-12,000)

Background

• Lifestyle: Lives in a shared apartment with friends near his university. Balances a busy schedule of classes, part-time freelance work, and social activities.
• Transportation Habits: Primarily uses public transport (buses, rickshaws, and CNGs) but often opts for ride-sharing services for convenience, especially during tight schedules or bad weather.
• Tech Savviness: Regular user of mobile apps for food delivery, online shopping, and ride-sharing. Prefers apps that are intuitive and efficient.

Goals

1. Reach destinations quickly and affordably, especially during peak hours or emergencies.
2. Avoid long waiting times for rides and unreliable public transport options.
3. Travel comfortably and safely, particularly during late hours or bad weather.
4. Stay within budget while managing his transportation needs.

Frustrations

1. High surge pricing during peak hours significantly impacts his budget.
2. Limited availability of rides near university areas during rainy seasons or traffic jams.
3. Difficulty in sharing fares with friends during group trips.
4. Safety concerns during night rides, especially with unverified drivers or routes.
5. Poor app UX/UI in some existing ride-sharing platforms (e.g., hard-to-navigate interfaces or delayed notifications).

Needs

• Affordability: Affordable ride options that fit within his monthly budget.
• Reliability: On-time ride availability and accurate ETA predictions.
• Safety Features: Trusted driver profiles, live ride-tracking, and easy-to-access emergency options.
• Ease of Use: Simple booking process and features like multi-destination trips or ride preferences.
• Eco-Friendly Options: Interest in choosing more sustainable and environmentally friendly ride options.

Technology Usage

• Devices: Smartphone (Android, mid-range model).
• Favorite Apps: WhatsApp, Facebook, YouTube, Pathao, bKash, Foodpanda.
• Daily Screen Time: 6–8 hours.
• Preferred Payment Methods: Digital wallets (bKash/Nagad), cash, occasional use of debit cards.

Behavioral Insights

• Frequently books rides for short distances like traveling to and from university, group outings with friends, or attending events in Dhaka.
• Prefers ride-sharing services with good customer reviews and promotions/discounts.
• Shares rides with friends whenever possible to split costs.

Key Motivations

1. Save time and energy during a hectic daily routine.
2. Enjoy convenience and comfort without compromising safety or affordability.
3. Gain access to features that enhance ride-sharing experiences (e.g., split payments, ride preferences, etc.).

Quote

"I need something reliable, affordable, and hassle-free to keep up with my busy routine in Dhaka."