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Travel Tours Landing page design 1

I tried to create a design that stands out from the traditional websites, while still taking note of the Fundamental UI/UX principles. The site targets the newer generation and therefore had to come off as "just another website". What are your thoughts on this?

Tools used

Figma
Adobe Photoshop

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Hi Nuibim, your website has a vivid and engaging look — the use of high-quality photography gives it a strong vacation vibe and sets the mood nicely. Great work on that!

Here are a few suggestions for improvement:

  • Above-the-Fold Layout. The Unique Selling Proposition (USP) is split between two distant areas of the screen, which makes it harder for users to process at a glance. Consider researching best practices for homepage layouts — aligning with common user expectations can improve clarity and impact.
  • Design Consistency. Some UI elements aren’t fully aligned visually. For example, the cards have different corner radii, which can feel inconsistent. Also, the "Explore" element looks like a button — if that’s the intent, it should be styled like your other buttons. If not, it may need to appear less interactive to avoid confusion.
  • Information Architecture. The hero area is visually strong but lacks actionable or informative content. While the imagery sets a nice tone, think about what users need to see right away to engage — what message or value would convince them to explore further or consider your service?

Great start!

Yuliia


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