Streamly — Reducing Choice Overload in Video Streaming

Decision-Making Process & Rationale

When starting this project, I framed the problem around a common frustration in streaming: choice overload. Users often spend too much time browsing and not enough time watching. My goal was to design a service that reduces friction and helps users start watching content faster.

I began with a competitive analysis of Netflix, MUBI, Disney+, and HBO Max. This highlighted strengths like large catalogs or curated experiences, but also weaknesses such as overwhelming navigation, limited variety, or usability issues. From this, I defined a clear opportunity for Streamly: focus on simplicity, personalization, and speed.

The user flow was deliberately kept short: Open App → Time & Mood Selector → Home (Recommendations) → Content Detail → Player (Quick Recap) → Profile/Watchlist. This ensures that users can go from opening the app to playing content in just a few steps, with secondary actions like saving or sharing available but not distracting.

At the wireframe level, each screen was designed with usability in mind:

• Onboarding asks for time and mood, creating a personalized experience from the start.
• Home limits results to 2–3 curated options, reducing decision fatigue.
• Content Detail provides only essential information and three clear CTAs.
• Player introduces the Quick Recap feature to save time and add value.
• Profile/Watchlist keeps saved titles and history in a simple layout.

Overall, every decision was guided by the principle of less scrolling, more watching. By keeping the design minimal and user-centered, Streamly offers a faster, more enjoyable way to discover and watch content.