Streamly — Reducing Choice Overload in Video Streaming
Decision-Making Process & Rationale
When starting this project, I framed the problem around a common frustration in streaming: choice overload. Users often spend too much time browsing and not enough time watching. My goal was to design a service that reduces friction and helps users start watching content faster.
I began with a competitive analysis of Netflix, MUBI, Disney+, and HBO Max. This highlighted strengths like large catalogs or curated experiences, but also weaknesses such as overwhelming navigation, limited variety, or usability issues. From this, I defined a clear opportunity for Streamly: focus on simplicity, personalization, and speed.
The user flow was deliberately kept short: Open App → Time & Mood Selector → Home (Recommendations) → Content Detail → Player (Quick Recap) → Profile/Watchlist. This ensures that users can go from opening the app to playing content in just a few steps, with secondary actions like saving or sharing available but not distracting.
At the wireframe level, each screen was designed with usability in mind:
- Onboarding asks for time and mood, creating a personalized experience from the start.
- Home limits results to 2–3 curated options, reducing decision fatigue.
- Content Detail provides only essential information and three clear CTAs.
- Player introduces the Quick Recap feature to save time and add value.
- Profile/Watchlist keeps saved titles and history in a simple layout.
Overall, every decision was guided by the principle of less scrolling, more watching. By keeping the design minimal and user-centered, Streamly offers a faster, more enjoyable way to discover and watch content.
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3 reviews
This is a thoughtful and well-executed project. You identified a very real frustration in streaming platforms and translated it into a clear design opportunity. The way you narrowed the flow to just a few essential steps shows strong problem framing and user-centered thinking.
I especially like how you tied personalization to onboarding with the time and mood selector. It makes the experience feel tailored without being overwhelming. The decision to limit the home screen to just 2–3 curated options is bold but effective for reducing choice overload. The Quick Recap feature is also a smart value-add, since it saves time and fits perfectly with the project’s goal.
If I had one suggestion, it would be to explore how this minimal approach scales when users have more varied preferences over time. Perhaps subtle layering of discovery features could balance simplicity with long-term engagement.
Overall, this is a strong case study that communicates clear intent and shows you can design with both empathy and discipline.
Hi Maria, this is really strong work. You've clearly understood the core problem—choice overload—and designed a solution that's genuinely helpful rather than just simplifying for the sake of it.
The decision-making process is transparent and well-reasoned. Your competitive analysis showed real insight into what competitors do well and where they miss the mark, and you built something better from that foundation. The user flow is tight, every screen has purpose, and the constraint of keeping things minimal actually makes the design stronger.
The principle of "less scrolling, more watching" is smart and user-centered. This feels like a product that actually solves a real frustration.
Jajaja, so relatable, I'm sold on the idea, María. “Choose your mood” might not work if you have mood swings, but “How much time do you have?” sealed it.
A user (me) scenario would be: goal = watch a movie while having lunch during work hours; time = about 60 minutes, sometimes less. With this feature, I’d eat my lunch happily while enjoying something. No more edge cases like choosing too long, by the time I find something, my plate’s already clean. Failed 🥲
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